This is the worst news of the year. The Mall of America is replacing the Peanuts characters at the mall's amusement park with Nickelodeon characters like Sponge Bob and (I am now choking on my own bile) Dora the Explorer. Why? Well, Peanuts just isn't cool anymore.
Six months from now, many shoppers who frequent the Mall of America will probably forget that Snoopy was a prominent draw at the megamall for nearly 15 years, Pollak said. "Peanuts and the Gang just aren't relevant to the current generation of young children," he said. "They stayed the same, and their marketing strategy never progressed. They were of a time and that time has passed."
Damn Peanuts and its unprogressive marketing strategy! What a shame that Chuck, Linus, Snoopy, Lucy and the gang are not "relevant to the current generation." I guess they will have to settle for being funny for 50 years.
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