Did you receive a newsletter today from Stephanie Herseth about biofuel? I bet you did. Here are some reactions.
1.
This is a very wise move on her part. The price of fuel is the second
most important issue to Americans, behind only Iraq/terrorism. The
mailing is well done, touting energy independence and Herseth's
self-described lead role in promoting ethanol and other biofuels.
Clearly this mailing was done as a bit of campaign promotion.
2.
Here's an example of incumbency advantage. This mailing is almost
indiscernible from campaign literature, except that it never says "vote
for Herseth." It is instead "constituent education." Thus she gets
the federal government to pay for what is essentially a campaign
document. This is not a criticism, just an observation. Many
incumbents do the exact same thing. If it is "official business" they
can use their congressional account to pay for it. Because this
mailing is "educational" it need not be paid for by campaign dollars.
3.
Herseth has a little survey on the mailing where you can send a
postcard back to her and tell her what is the most important issue
facing the nation. You get four choices: Achieving energy
independence, improving health care, improving education, and "other."
It is worth noting that if you want to say "securing America against
terrorism" is the most important issue facing the nation, you have to
put it under the "other" category. Does this tell us something about
Herseth's priorities? Or about ours?
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