South Dakota made Roll Call's Best 10 Senate Races list, which reviewed 50 years of Senate races:
2004 South Dakota Senate race: Tom Daschle (D) vs. John Thune (R)
In the year following his 524-vote defeat at the hands of Sen. Tim Johnson (D), Thune was hounded about whether he would challenge Daschle.
By the time he finally entered the race in January 2004, Daschle had been on statewide television for six months touting his accomplishments for the state during his 18 years in the Senate.
Thune held his fire for several more months before beginning his own advertising effort. He believed that the primary reason for his loss in 2002 was the non-stop, 18-month campaign he and Johnson waged.
As expected, the race shattered all previous fundraising records in the state. Daschle brought in $20 million; Thune raised $16 million in just 10 months. Those totals don’t include the millions spent by independent groups seeking to influence the outcome.
Daschle struggled to differentiate himself from a national party decidedly more liberal than the average South Dakota voter. He was also hurt by the fact that he had not been seriously challenged since 1986.
Thune ran an ad late in the race that featured footage of Daschle saying he was a “D.C. resident” and defending the right of women to have abortions. This seemed to crystallize the choice for many voters.
Thune won by 2,000 votes — the first candidate to oust a Senate leader since 1952.
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