Disney sets out to make "The Passion for Kids"

From UK's Telegraph:

Walt Disney is to promote its $100 million adaptation of C S Lewis's The Lion, the Witch and the Wardrobe as a "Passion of the Christ for kids" in an attempt to secure worldwide Christian support for the film.

Disney executives have organised private meetings with several church groups in America to emphasise the themes of Christian redemption and sacrifice contained in the film, which will open in December with an all-star cast.

They have also hired a public relations company to market the film directly to Christian groups to ensure that the powerful evangelical movement, which is particularly strong in America, is happy with the content.

I see this as Disney reaching out to the "Red States" and probably realizing they should have picked up the original "Passion" when they had the chance.   Will be interesting to watch this develop.