"the guy that holds up the line at McDonald's"

See this latest memo from James Carville and Stanley Greenberg, Clinton's key political advisors.  In it, they note that the Republicans have nearly a 30-point advantage over Democrats in the category of "knowing what they stand for."  One problem was the perception of Kerry being a "flip-flopper."  One person polled said "He's the guy that holds up the line at McDonald's."