The High Plains Reader, a Fargo, ND alternative weekly, has a cover story on Ed Schultz, the liberal answer to Rush Limbaugh. Er, that is, it's more of a transcript of an interview than a story. Interesting excerpt:
HPR: How do people here hear you in your new program?ES: XM Satellite on the talk channel. They've got over two million subscribers around the country. They're going to be announcing here probably the first of January, maybe a little after that, how many stations we're going to launch on. Syndication's tough. It takes time. Rush Limbaugh launched on two stations and he was on two stations for a long time. Then he got on three, then four. When it takes off, it takes off. What we've got to do is get into a big market. Get on a station somewhere, knock down some ratings, do some good industry advertising, get some people believing, and then grow it from there. We'll see where it goes.
In other words, no local station in North Dakota will be carrying Ed Schultz's nationally syndicated show. Schultz's show begins on Monday. I dislike making predictions, but I would be surprised if this show will exist this time next year.
Comments